Privacy Policy

Acrux Consulting
Last Updated: 19.06.2026

Acrux Consulting (“Acrux,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us when you visit our website, communicate with us, schedule a consultation, subscribe to our mailing list, or use our consulting, facilitation, coaching, training, and related professional services.

This Privacy Policy explains how we collect, use, disclose, store, and protect information in connection with our website located at https://acruxconsult.com/, our communications with prospective and current clients, and any related online or offline interactions where this Privacy Policy is referenced.

By using our website or submitting information to us, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

Acrux Consulting provides professional consulting services, including strategic planning facilitation, meeting facilitation, executive coaching, board facilitation, focus groups, leadership development, issue resolution, team development, government and public-sector facilitation support, and related services.

Our website provides information about our services, allows visitors to contact us, schedule meetings, subscribe to updates, and learn more about our work.

Contact Information:
Acrux Consulting
Linwood, NJ 08221
Email: dgurwicz@acruxconsult.com
Phone: (609) 705-7779

2. Information We Collect

We may collect personal information directly from you, automatically through your use of our website, and from third-party tools or services that help us operate our website and business.

2.1 Information You Provide Directly

You may provide personal information when you:

• Contact us by email, phone, contact form, or other communication channels;
• Schedule a consultation or meeting through our scheduling tools;
• Subscribe to our mailing list;
• Request information about our services;
• Participate in a consultation, facilitation session, coaching engagement, workshop, focus group, survey, or training;
• Submit questions, feedback, testimonials, or other content;
• Communicate with us as a client, prospective client, vendor, partner, or representative of an organization.

The types of information you may provide include:

• Name;
• Email address;
• Phone number;
• Organization name;
• Job title or role;
• Mailing address or business location;
• Scheduling preferences;
• Meeting or consultation details;
• Information about your organization’s needs, challenges, goals, leadership team, board, strategy, projects, or operational priorities;
• Messages, attachments, or documents you choose to send us;
• Mailing list subscription information;
• Any other information you voluntarily provide.

2.2 Information Collected Through Scheduling Tools

Our website may include links to third-party scheduling tools, such as Calendly, that allow you to book a meeting or consultation with us.

When you use a scheduling tool, you may be asked to provide information such as your name, email address, phone number, organization, preferred meeting time, and any notes you submit. The scheduling tool may also collect technical information according to its own privacy policy.

We use scheduling information to arrange and manage meetings, communicate with you, and prepare for consultations.

2.3 Mailing List and Email Subscription Information

Our website includes a mailing list subscription feature, which may be powered by Mailchimp or another email marketing provider.

When you subscribe, we may collect your email address and related subscription information. We use this information to send newsletters, updates, insights, service information, invitations, and other communications that may be of interest to you.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us directly.

2.4 Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain information about your device and website usage, including:

• IP address;
• Browser type and version;
• Device type;
• Operating system;
• Referring website;
• Pages viewed;
• Time and date of visit;
• Time spent on pages;
• Clicks, navigation paths, and interactions with website content;
• Approximate location derived from IP address;
• Cookie identifiers and similar tracking technologies;
• Analytics and performance data.

This information helps us understand how visitors use our website, improve user experience, measure website performance, prevent spam or abuse, and support marketing and business decisions.

2.5 Cookies and Similar Technologies

Our website uses cookies and similar technologies. Cookies are small data files placed on your device that help websites function, remember preferences, analyze traffic, and improve user experience.

Based on the website’s cookie preference information, our site may use cookies and related technologies for:

• Essential website functionality;
• Storing cookie consent preferences;
• Spam and abuse prevention through Google reCAPTCHA;
• Website analytics through Google Analytics;
• Website behavior analytics through Microsoft Clarity;
• Measuring traffic sources, page views, sessions, and user interactions.

Examples of cookies and technologies that may be used include:

• Cookie preference cookies;
• Google reCAPTCHA cookies, including _GRECAPTCHA;
• Google Analytics cookies, such as _ga, _gid, _gat, _gac_, __utma, __utmb, __utmc, __utmz, __utmv, __utmt, __utmx, and related analytics cookies;
• Microsoft Clarity cookies, such as ANONCHK, CLID, _clsk, and _clck.

Cookie durations may vary. Some cookies expire at the end of your browsing session, while others may remain on your device for a defined period, such as 24 hours, 30 days, 90 days, 12 months, 18 months, or 2 years, depending on the cookie and provider.

You can manage your cookie preferences through the cookie banner or preference settings on our website, where available. You can also control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

3. How We Use Information

We use the information we collect for legitimate business and operational purposes, including to:

3.1 Provide and Manage Services

We may use your information to:

• Respond to inquiries;
• Schedule consultations and meetings;
• Provide consulting, facilitation, coaching, training, workshops, focus groups, and related services;
• Prepare for client engagements;
• Understand your organization’s needs and goals;
• Develop agendas, materials, proposals, reports, recommendations, or follow-up resources;
• Manage client relationships and service delivery;
• Communicate about projects, sessions, billing, logistics, and next steps.

3.2 Communicate With You

We may use your information to:

• Respond to messages or requests;
• Send meeting confirmations and reminders;
• Provide service updates;
• Send newsletters or educational content;
• Share leadership insights, event invitations, or service information;
• Follow up after consultations, workshops, or engagements;
• Request feedback or testimonials, where appropriate.

3.3 Improve Our Website and Services

We may use automatically collected information to:

• Understand how visitors use our website;
• Improve website design, content, and navigation;
• Analyze traffic sources and user behavior;
• Identify technical issues;
• Improve marketing effectiveness;
• Develop new resources, services, or content;
• Measure engagement with website pages and calls to action.

3.4 Marketing and Business Development

We may use your information to:

• Send marketing communications, where permitted by law;
• Personalize communications based on your interests or prior interactions;
• Measure the effectiveness of campaigns;
• Understand interest in our services;
• Develop business relationships;
• Promote relevant services, insights, or events.

You can opt out of marketing communications at any time.

3.5 Security, Fraud Prevention, and Legal Compliance

We may use information to:

• Protect our website and systems;
• Prevent spam, fraud, abuse, or unauthorized access;
• Use security tools such as Google reCAPTCHA;
• Enforce our rights and agreements;
• Comply with applicable laws, regulations, legal processes, or government requests;
• Maintain appropriate business records.

4. Legal Bases for Processing

Depending on where you are located, applicable privacy laws may require us to identify legal bases for processing personal information.

We may process your personal information based on one or more of the following grounds:

• Consent: when you subscribe to communications, accept certain cookies, or voluntarily provide information;
• Contractual necessity: when processing is needed to provide services or take steps before entering into a client relationship;
• Legitimate interests: such as operating our business, improving our website, communicating with clients and prospects, preventing abuse, and developing our services;
• Legal obligations: when processing is necessary to comply with applicable laws or legal requests;
• Protection of rights: when necessary to protect our rights, property, safety, clients, users, or others.

5. How We Share Information

We do not sell your personal information in the ordinary sense of exchanging it for money.

However, we may share information with trusted service providers, business partners, legal authorities, or other parties as described below.

5.1 Service Providers

We may share information with third-party service providers that help us operate our website, manage communications, schedule meetings, analyze website traffic, provide email marketing, support security, or deliver professional services.

These may include providers such as:

• Website hosting and maintenance providers;
• Email and communication platforms;
• Scheduling tools such as Calendly;
• Email marketing tools such as Mailchimp;
• Analytics providers such as Google Analytics;
• Website behavior analytics tools such as Microsoft Clarity;
• Security and anti-spam tools such as Google reCAPTCHA;
• Customer relationship management tools;
• Cloud storage or document management services;
• Professional advisors, such as legal, accounting, or business consultants.

These providers may process information on our behalf according to their own terms, privacy policies, and contractual obligations.

5.2 Client Engagement Participants

When we provide services to organizations, we may process information about employees, executives, board members, stakeholders, participants, or other individuals involved in consulting, facilitation, coaching, workshops, focus groups, surveys, or related engagements.

Information shared during those engagements may be used to deliver services, prepare materials, summarize themes, support decision-making, or provide recommendations, subject to the applicable client agreement and confidentiality expectations.

5.3 Business Transfers

If Acrux is involved in a merger, acquisition, restructuring, sale of assets, financing, or similar business transaction, personal information may be transferred as part of that transaction, subject to appropriate protections.

5.4 Legal and Compliance Purposes

We may disclose information if required or permitted by law, including to:

• Comply with legal obligations;
• Respond to subpoenas, court orders, or lawful government requests;
• Enforce agreements;
• Protect our rights, privacy, safety, or property;
• Protect clients, users, or the public;
• Investigate fraud, security issues, or misuse of our website or services.

6. Third-Party Tools and Websites

Our website may contain links to third-party websites, platforms, or services. These may include scheduling tools, social media platforms, analytics providers, embedded content, maps, or other external resources.

Examples may include:

• Calendly;
• Mailchimp;
• Google Analytics;
• Google reCAPTCHA;
• Microsoft Clarity;
• Google Maps;
• LinkedIn;
• Facebook;
• Instagram;
• X/Twitter;
• Other external websites linked from our content.

We are not responsible for the privacy practices, content, or security of third-party websites or services. When you interact with third-party services, their own privacy policies and terms apply.

We encourage you to review the privacy policies of any third-party services you use.

7. Google Analytics

Our website may use Google Analytics to help us understand how visitors interact with our website. Google Analytics may collect information such as pages visited, time spent on pages, browser and device information, approximate location, traffic source, and interactions with website content.

Google Analytics may use cookies and similar technologies to collect and process this information. We use this information to improve our website, content, and marketing effectiveness.

You may be able to control Google Analytics tracking through your browser settings, cookie preferences, or Google’s available opt-out tools.

8. Microsoft Clarity

Our website may use Microsoft Clarity, a web analytics service that helps us understand how visitors interact with our website. Microsoft Clarity may collect information such as clicks, scrolling, navigation patterns, page visits, browser information, device information, and session-related data.

This information helps us identify usability issues, improve website design, and better understand visitor behavior. Microsoft Clarity may use cookies or similar technologies for analytics and session-related purposes.

9. Google reCAPTCHA

Our website may use Google reCAPTCHA to help protect forms and website features from spam, bots, and abuse. reCAPTCHA may analyze user interactions, device information, IP address, browser behavior, and other signals to determine whether activity appears legitimate.

Use of reCAPTCHA is subject to Google’s applicable privacy policy and terms.

10. Email Marketing and Mailing Lists

If you subscribe to our mailing list, we may send you emails about leadership insights, facilitation, coaching, strategic planning, events, updates, and related services.

We may use an email marketing provider, such as Mailchimp, to manage subscriptions and send communications.

Marketing emails may include tracking technologies that help us understand whether emails are opened, which links are clicked, and how subscribers engage with our content.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at dgurwicz@acruxconsult.com.

Even if you opt out of marketing emails, we may still send non-marketing communications, such as messages related to active services, scheduling, billing, legal notices, or client relationship management.

11. Professional Services and Confidential Information

Because Acrux provides consulting, facilitation, coaching, strategy, and leadership services, clients and participants may share sensitive business, organizational, strategic, personnel, governance, operational, or leadership-related information.

We treat professional engagement information with care and use it only for appropriate business and service-delivery purposes, including:

• Preparing for sessions;
• Designing facilitation processes;
• Conducting interviews or discovery;
• Supporting leadership alignment;
• Developing agendas, materials, summaries, and recommendations;
• Facilitating group discussions;
• Providing coaching or advisory support;
• Following up after engagements.

Where applicable, specific confidentiality terms may be governed by a separate client agreement, statement of work, nondisclosure agreement, or professional services agreement. If there is a conflict between this Privacy Policy and a written client agreement, the written client agreement may control to the extent permitted by law.

12. Sensitive Personal Information

We do not intentionally seek to collect sensitive personal information through our website, such as Social Security numbers, government identification numbers, health records, financial account numbers, precise geolocation, biometric data, or information about race, religion, political opinions, sexual orientation, or union membership.

Please do not submit sensitive personal information through website forms, email, or scheduling tools unless specifically requested and appropriate for a defined engagement.

If sensitive information is shared during a professional engagement, we will handle it in accordance with applicable agreements, confidentiality expectations, and legal obligations.

13. Testimonials and Public Content

Our website may display testimonials, reviews, case examples, client feedback, or similar content. We may publish testimonials or reviews where permitted, with appropriate consent or where such content has been publicly provided.

If you submit a testimonial, review, or feedback to us, you grant us permission to use it for business, marketing, and promotional purposes, unless we agree otherwise in writing.

If you would like us to remove or modify a testimonial associated with you, please contact us.

14. Social Media

Our website may link to social media profiles or platforms, such as LinkedIn, Facebook, Instagram, or X/Twitter.

If you interact with us through social media, the platform may collect information about you according to its own privacy policy. We may view or respond to information you make available to us through those platforms.

We are not responsible for the privacy practices of social media platforms.

15. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods may depend on:

• The nature of the information;
• The reason we collected it;
• Whether we have an ongoing relationship with you or your organization;
• Legal, accounting, tax, reporting, or compliance requirements;
• Contractual obligations;
• Dispute resolution needs;
• Security and fraud prevention needs.

For example:

• Contact inquiries may be retained for a reasonable period to manage communications and business development;
• Client engagement records may be retained according to business, legal, contractual, or professional requirements;
• Mailing list data may be retained until you unsubscribe or request deletion, subject to legal and suppression-list requirements;
• Analytics data may be retained according to the settings and policies of the relevant analytics provider;
• Cookie durations may vary depending on the cookie type and provider.

When information is no longer needed, we may delete, anonymize, or securely archive it.

16. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security.

You are responsible for using appropriate caution when submitting information online and for protecting your own devices, accounts, and communications.

17. Your Privacy Choices

Depending on your location and applicable law, you may have certain choices or rights regarding your personal information.

17.1 Marketing Communications

You may unsubscribe from marketing emails by clicking the unsubscribe link in our emails or by contacting us.

17.2 Cookies

You may manage cookies through:

• Our website’s cookie preference tool, where available;
• Your browser settings;
• Browser extensions or privacy tools;
• Opt-out tools provided by analytics providers.

If you disable cookies, some website features may not work properly.

17.3 Access, Correction, or Deletion Requests

You may contact us to request access to, correction of, or deletion of personal information we maintain about you, subject to applicable law and verification requirements.

17.4 Do Not Track

Some browsers offer a “Do Not Track” signal. Our website may not respond to all such signals because there is no universally accepted standard for how websites should respond. You can still manage cookies through your browser and cookie preference tools.

18. Privacy Rights for U.S. Residents

Depending on your state of residence, you may have privacy rights under applicable U.S. state privacy laws. These rights may include the right to:

• Know what personal information we collect;
• Access personal information;
• Correct inaccurate personal information;
• Delete personal information;
• Obtain a copy of personal information;
• Opt out of certain targeted advertising or sharing activities;
• Limit certain uses of sensitive personal information, where applicable;
• Not be discriminated against for exercising privacy rights.

To exercise privacy rights, contact us at dgurwicz@acruxconsult.com.

We may need to verify your identity before responding to a request. We may deny or limit requests where permitted by law, such as when information must be retained for legal, security, contractual, or operational reasons.

19. California Privacy Notice

This section applies only to California residents to the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies to Acrux.

19.1 Categories of Personal Information We May Collect

We may collect the following categories of personal information:

• Identifiers, such as name, email address, phone number, IP address, and online identifiers;
• Commercial or business information, such as service inquiries, consultation requests, and client relationship information;
• Internet or network activity information, such as browsing behavior, pages visited, device information, and analytics data;
• Professional or employment-related information, such as job title, organization, role, and business contact details;
• Geolocation information, such as approximate location derived from IP address;
• Inferences, such as interests or preferences based on interactions with our website or communications;
• Other information you voluntarily provide.

19.2 Sources of Personal Information

We may collect personal information from:

• You directly;
• Your organization;
• Website interactions;
• Cookies and analytics tools;
• Scheduling and email marketing providers;
• Publicly available sources;
• Business contacts and referrals.

19.3 Purposes for Collection

We collect and use personal information for the purposes described in this Privacy Policy, including providing services, communicating with you, managing business relationships, improving our website, analytics, marketing, security, and legal compliance.

19.4 Disclosure of Personal Information

We may disclose personal information to service providers, professional advisors, business partners, legal authorities, and other parties described in this Privacy Policy.

19.5 Sale or Sharing of Personal Information

We do not sell personal information for money. However, certain analytics, advertising, or tracking technologies may be considered a “sale” or “sharing” under some privacy laws. Where applicable, you may opt out through cookie preference tools or by contacting us.

19.6 California Privacy Rights

California residents may have the right to request access, deletion, correction, portability, and opt-out of sale or sharing, subject to legal limitations.

To make a request, contact us at dgurwicz@acruxconsult.com.

20. International Visitors

Acrux is based in the United States. If you access our website or services from outside the United States, your information may be transferred to, stored in, or processed in the United States or other jurisdictions where our service providers operate.

Privacy laws in these jurisdictions may differ from those in your location. By using our website or providing information to us, you understand that your information may be processed in the United States.

21. Children’s Privacy

Our website and services are intended for adults and business users. We do not knowingly collect personal information from children under 13 years old, or under the age required by applicable law.

If we learn that we have collected personal information from a child without appropriate consent, we will take reasonable steps to delete it.

If you believe a child has provided personal information to us, please contact us.

22. Business Contact Information

We may collect and use business contact information, such as name, job title, organization, business email address, business phone number, and professional role, for business-to-business communications, client relationship management, service delivery, and marketing.

Where permitted by law, business contact information may be used to communicate with individuals in their professional capacity.

23. Client and Participant Data

In connection with facilitation, coaching, training, strategy, focus group, or consulting engagements, we may receive information about client personnel, participants, stakeholders, board members, executives, employees, or other individuals.

This information may include:

• Name;
• Organization and role;
• Professional opinions or feedback;
• Survey or interview responses;
• Meeting participation;
• Leadership or team-related observations;
• Organizational challenges, priorities, and goals;
• Notes, themes, summaries, or recommendations.

We use this information to deliver the services requested by the client and to support engagement outcomes. We may aggregate or de-identify information where appropriate.

Specific handling of client and participant data may also be governed by applicable client agreements.

24. Aggregated and De-Identified Information

We may use aggregated, anonymized, or de-identified information for business, research, service improvement, marketing, reporting, or analytical purposes.

This information does not reasonably identify you as an individual. We may use and disclose aggregated or de-identified information without restriction, where permitted by law.

25. How to Exercise Your Rights

To exercise privacy rights or ask questions about this Privacy Policy, contact us at:

Email: dgurwicz@acruxconsult.com
Phone: (609) 705-7779
Mailing/Business Location: Linwood, NJ 08221

Please include enough information for us to understand and respond to your request. We may ask you to verify your identity before fulfilling certain requests.

26. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, services, legal requirements, or business operations.

When we update this Privacy Policy, we will revise the “Last Updated” date above. The updated Privacy Policy will be posted on our website. Your continued use of our website or services after changes are posted means you acknowledge the updated policy.

27. Contact Us

If you have questions, concerns, requests, or comments about this Privacy Policy or our privacy practices, please contact us:

Acrux Consulting
Linwood, NJ 08221
Email: dgurwicz@acruxconsult.com
Phone: (609) 705-7779

Cookie Policy

Acrux Consulting
Last Updated: [Insert Date]

This Cookie Policy explains how Acrux Consulting uses cookies and similar technologies on our website.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. Cookies help websites function, remember preferences, measure performance, analyze traffic, and improve user experience.

Types of Cookies We Use

Essential Cookies

Essential cookies are necessary for the website to function properly. These may include cookies that remember your cookie consent preferences.

Example:

• Cookie preferences cookie
• Purpose: Stores your cookie consent choices
• Duration: Approximately 30 days

Google reCAPTCHA Cookies

We may use Google reCAPTCHA to protect our website from spam and abuse.

Example:

• _GRECAPTCHA
• Purpose: Helps Google reCAPTCHA perform risk analysis and protect forms from automated abuse
• Duration: Approximately 179 days

Analytics Cookies

We may use analytics cookies to understand how visitors use our website.

These cookies may collect information about:

• Pages visited;
• Time spent on pages;
• Traffic sources;
• Browser and device type;
• Approximate location;
• Clicks and website interactions.

Analytics tools may include Google Analytics and Microsoft Clarity.

Google Analytics Cookies

Google Analytics cookies may include:

• _ga;
• _gid;
• _gat;
• _gac_;
• __utma;
• __utmb;
• __utmc;
• __utmz;
• __utmv;
• __utmt;
• __utmx;
• _gali;
• Related Google Analytics identifiers.

These cookies may last from a few seconds to up to 2 years, depending on the cookie.

Microsoft Clarity Cookies

Microsoft Clarity cookies may include:

• ANONCHK;
• CLID;
• _clsk;
• _clck.

These cookies help us understand website interactions, session behavior, and usability. Some Microsoft Clarity cookies may last for a session, while others may last up to approximately 12 months.

Managing Cookies

You can manage cookies through:

• Our cookie preference tool;
• Your browser settings;
• Privacy extensions or tools;
• Provider-specific opt-out mechanisms.

If you disable cookies, some website functionality may be limited.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time. Changes will be posted on our website with an updated “Last Updated” date.